New at BusinessInChina Blog

Oct 19,2014 - Successfully marketing to China requires you to get noticed by as many people as possible. A good way to generate awareness is to be featured on prominent websites and blogs. These websites, with high volumes of regular traffic, allow you to get noticed by your target market. By appearing on such popular and respected websites, you will instantly appear more genuine and trustworthy. Whatever your marketing strategy, it pays to understand what the most popular websites in China are, and how they became so popular. As well as marketing, it can give you some ideas for your Chinese website.

Aug 27,2014 - By now everyone knows that China has a large population of internet users. By 2016 it is anticipated that China will have over 730million internet users: almost double that of the USA. This makes it a safe bet that your target market is online (source: Forbes). A Chinese website allows you to connect with them in the way they want you to.

Aug 20,2014 - Starbucks has been in China for 13 years as of 2014, growing from an initial presence in three tier 1 cities including Shanghai. By the end of 2014, the company expects China to be its second largest market. By 2015 it is anticipated that there will be 1500 Starbucks across China, with the number of staff employed rising from 12,000 to 30,000 (source: Tutor 2 U).

Aug 12,2014 - Microsoft, in particular their MSN platform, has had a long and difficult ride doing business in China. The company has had to fight hard for its market share, and, considering it is now facing an anti-monopoly investigation by the Chinese government (source: BBC News).

Apr 02,2014 - Sometimes marketing in China is no different to marketing anywhere else. Many of the same basic principles still apply. For instance, you want to be sure you’re covering all the bases, and giving your potential target market multiple ways to engage with you.

Mar 20,2014 - Students from overseas are a much desired asset for any educational establishment. They diversify the studentship, demonstrate the university’s prowess and reputation, and offer many financial benefits. In fact, as of 2013, around 10% of UK university’s total funding came from overseas students outside of Britain and Europe (source: South China Morning Post). The Chancellor of the Exchequer and the Prime Minister have both expressed a desire to have more Chinese students in the UK. Universities are doing everything they can to attract eager Chinese students.

Oct 08,2013 - The top B2C Chinese marketplace, Tmall, has opened up to overseas brands and merchants, which allow them to sell their products directly to Chinese consumers. By October 2013, there are 20-30 overseas brands and merchants operating on Tmall.

Sep 27,2013 - Expanding into China can be a very lucrative strategy. The population of internet users in the country is growing all the time. By entering the market online, you can minimise the risk, and maximise the gain. In order to make a success of your Chinese online marketing, you’ll need to make sure your customers can find you. For this you need to understand Chinese SEO.

Mar 24,2013 - Market Me China attended Web Conference Digpen VI at the Eden Project, Cornwall, UK, 23 March 2013. It was an informative conference for web designers and developers from the South West England.

Mar 01,2013 - Having a good quality Chinese website can attract your Chinese audience. Following the top tips provided by Baidu, you should gain some great ideas on best practices in Chinese website design.