Sometimes marketing in China is no different to marketing anywhere else. Many of the same basic principles still apply. For instance, you want to be sure you’re covering all the bases, and giving your potential target market multiple ways to engage with you. You want to be undertaking a broad spectrum of marketing activities, and be visible on multiple platforms to maximise your exposure. A website may not count as social media, but when combined with it, it becomes a powerful marketing tool you cannot afford to be without. Here’s how a Chinese website is an essential part of your social media marketing in China.

Your social media profiles may have a lot of followers but you need the opportunity to convert them into paying customers and clients. To do that you need a chance to explain to them what you do and why they need it. Networks like Sina Weibo and Tencent Weibo aren’t the right places to do this. People don’t like being sold to on social media, but your website is the place that they would expect your sales messages and offers to be. Without a website, you could find it hard to convert your followers into customers.

Your website completes your social media circle, ensuring you hold the interests of potential followers and customers for as long as possible. You don’t have space within each social media profile to link to all the other profiles that you have. By having all your social media accounts link to your website, and your website linked to all your social media accounts, you give potential users of huge number of options when it comes to finding out more about, and engaging with, your company. You can greatly increase the amount of time a visitor or follower spends learning about your company by giving them new avenues to explore.

While it is true social media accounts can drive traffic back to your website, it is also true that the same happens in reverse. People may find you through search engines, if your Chinese SEO is good enough, and be interested by your website. You can then link people to your social media accounts, so they have a number of places to go if they want to get more information about you. Having a website with strong SEO gains you more exposure which can in turn lead to greater popularity for your social media accounts. Once someone has begun to follow or engage with you on social media, you have a greater chance of being able to convert them into a customer.

Market Me China know how to find your target market. We can find out what platforms they are on, what they like to talk about, and how to engage them. Talk to us today about your Chinese social media marketing plans.