A collection of stories about our people, our capabilities, our research, and the ever-changing face of our firm.
Aug 27,2021 - If your website is mainly aimed to domestic users in China, it is most appropriate to set up a Chinese website with a China domestic host, so as to ensure the response speed of the website and avoid losing customers due to the failure of the website searching experience.
Aug 06,2021 - If you want your business to succeed in the Chinese marketplace in 2021, then enlisting the help of a Baidu SEO agency to help with your strategy is absolutely crucial. Baidu is by far the largest search engine used in China and a Baidu SEO service has helped clued-in businesses get ahead of the competition.
Aug 09,2018 - China’s recent history is full of stories of Western companies who tried and failed to make their mark in the country’s growing markets.Yet for soft drinks manufacturer, Coca-Cola, China is now the fourth largest market globally, and the manufacturer is one of the most popular foreign brands in China (source: Eastday).
Mar 27,2017 - The most important factor for any Western business looking to promote their company in China is the creation of a localised Chinese website, that will appeal to customers in China. This is achieved through what could be considered Chinese website design by carefully matching literary attributes and stylistic elements to those found on other Chinese websites.
Dec 23,2016 - If your online business doesn’t have its eyes on China, you must have a pretty good reason for overlooking it! The giant Asian country is home to one billion people, and the good news is there are plenty of web-based methods of reaching them. In this blog, we will look at some useful online marketing strategies for China.
Feb 09,2015 - Chinese New Year is a time of happiness and generosity. It sees Chinese consumers undertaking many traditions believed to stimulate prosperity and good fortune for the coming year. It’s a time for increased spending – Chinese believe that they should start the New Year wearing new clothes and most people will travel home to visit their family.
Dec 25,2014 - Acting as the first key partner with Be On for the China market, we have been working with Be On to promote video campaigns in China for Visit Britain, Exxon Mobil, IKEA, Shell and KLM since March 2014.
Nov 10,2014 - Getting your Baidu SEO right means a highly profitable website. It ensures you have a large stream of traffic. As long as your site is well-designed and localised to the target market and packed full of engaging copy, SEO will supply your target market ready for your site to convert into customers. A good site is nothing without visitors, so how do you ensure that Baidu – China’s most popular search engine by a mile – properly indexes your site? We take a look at four China SEO musts.
Nov 03,2014 - Looking at the most popular search terms for a demographic, region, or country is a great way to understand what they care about. It can give you an indication of the kind of content and topics your target market is going to be interested it. You could also find it a good source of inspiration for your Chinese SEO, as you can use relevant related keywords to capture some of that traffic.
Oct 26,2014 - China’s slow internet speeds are no secret, because the Great Firewall of China. While the Beijing government races to fix the problem, Chinese internet speeds have consistently been below the global average. However, progress is being made: in the past year and a half China has risen from having the 98th slowest internet on the globe (source: Tech in Asia) to 73rd place at 3.7 megabits per second, a 32 percent year-on-year increase (source: MediaNama).