Business in China

Aug 09,2018 - China’s recent history is full of stories of Western companies who tried and failed to make their mark in the country’s growing markets.Yet for soft drinks manufacturer, Coca-Cola, China is now the fourth largest market globally, and the manufacturer is one of the most popular foreign brands in China (source: Eastday).

Feb 09,2015 - Chinese New Year is a time of happiness and generosity. It sees Chinese consumers undertaking many traditions believed to stimulate prosperity and good fortune for the coming year. It’s a time for increased spending – Chinese believe that they should start the New Year wearing new clothes and most people will travel home to visit their family.

Aug 20,2014 - Starbucks has been in China for 13 years as of 2014, growing from an initial presence in three tier 1 cities including Shanghai. By the end of 2014, the company expects China to be its second largest market. By 2015 it is anticipated that there will be 1500 Starbucks across China, with the number of staff employed rising from 12,000 to 30,000 (source: Tutor 2 U).

Aug 12,2014 - Microsoft, in particular their MSN platform, has had a long and difficult ride doing business in China. The company has had to fight hard for its market share, and, considering it is now facing an anti-monopoly investigation by the Chinese government (source: BBC News).